The New York Times reports today on an increasingly popular cost-cutting measure in local TV news: Dropping the anchor.
Say what you will... We all know that the Ted Baxter caricature is more true than we're allowed to admit. But for decades, a good portion of promotion was devoted to building the brand on the strength of your anchor. What's bad for the anchors, therefore, is ultimately bad for the product.
Get set for a new set of promotions strategies to emerge.
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