The Triage Unit

It's always been a closely held belief of mine that Promotions departments can be an effective first line of defense. The nature of our work requires us to be more strategically minded than most of the other departments we work closely with. Branding and promotion are all about positioning yourself or your product in the most advantageous way you can.

So, I guess it should come as no surprise that we so often become the Triage Unit to our organizations. Things go wrong, we get called in to offer our opinion and, more than likely, stabilize the patient until the bigger work can be done.

Challenging? Certainly.

Frustrating? Most likely.

But let me offer a little something to appreciate about being the Triage Unit right now. It's an advantage to be the "go-to" folks when things get really bad. And I don't think I need to point out that things are really bad right now.

I've been a bit overwhelmed by all the stuff going on lately; all the stuff that needs some kind of triage. It's nice to know, having talked with some compatriots, that I'm not alone. Somehow, we became the folks that know how to make life in the trenches more palatable. So, chins up. We got patients to treat; and sadly, there will probably be more on the way.