Burger King is rolling out a new campaign with a new spin on an old idea.
They took a Whopper v. Big Mac taste test to parts of the world that wouldn't be familiar with either product. The idea being, "See what people think when no one has told them what to think".
I like Burger King's advertising. I think it's inventive, edgy and definitely compelling. The "Whopper Freakout" ads were gutsy. The "I Am Man" song, that made it clear who their target audience had become, hit all the right notes. The "Whopper and Whopper Jr." ads add a level of storyline to the product. And, yes, even the resurrected, creepy King has reached some level of status; it's now a pretty popular Halloween costume.
Of course, when you try to be different, there's no telling how people will react. Here's an article today from the Wall Street Journal on how the spots are already courting controversy.
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