Promax was this week. For the uninformed, Promax is a yearly conference / convention of marketing and promotion professionals from the media industries, predominantly from television. I'll post a review of the conference here before the weekend's out, but I just wanted to get these up before I lose them.
First, the spot that got me from the first shot. Unfortunately, this is a YouTube version. I don't know if someone did this and a network c-opted it, or the other way around. But, watch this, and imagine after a reasonable length of time, you see a final graphic for Kung Fu HD on the Voom network. Makes for good image promotion, even if it wigs out the core demo.
Second, comes this "out of left field" sell for a pretty forgettable product. I don't know if it drove sales (I can't see how), so in that respect, it's a problem. I'm a firm believer in the old adage, "It's not creative if it doesn't sell". Nevertheless, it made me laugh harder than I had in some time, the image will stick with me, and this has probably ruined Phil Collins' music for me. (It goes on a bit too long, but go with it.)
From Justice - the French Electronica group some see as the successors to Daft Punk- comes an homage to graphic design, posing as a music video. See how many re-mixed classic logos you can count in this piece.
A spot I emulated for my local station's morning news ticker, here's a simple idea that sells a network switch while staying true to the "Characters Welcome" positioning at USA Network. These folks always do great work.
"Extraordinarily Average" shoes deserve an extraordinarily average talent. Nice attention getter. Bonus: This couldn't have cost much to produce.
One of the best sessions this year involved the relaunch of Animal Planet. Give these people a big hand. There is an amazing difference in the network's brand. Spots like these helped set the tone.
One of the highest end spots you'll ever see - this took work! Clearly, it pays off. It just makes you smile.
This one doesn't really need explanation. Although, I do have a hard time buying that the guy in line is so out of sorts with the premise.
Spike TV demonstrates it understands the visceral nature of man yet again.
Nice twist on the tired, boring, worn-out "quote" spot.
Beautiful spot from TCM for "31 Days of Oscar".
And, lastly, one of my favorite spots of the year. Simple, but strong.
This list is not complete, but it's a start. Enjoy.
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