Do you know what you need to do to take your business to the next level? Sure you do. Just like a "fat smoker", we all know what we need to do - that's the obvious part. Making it happen is where the train comes off the track.
Enter David Maister (former Harvard Business professor) with his new book, "Strategy and the Fat Smoker". I just finished it. It's a decent read - it goes off track about 60% of the way through, but it's still worth finishing. If you're not the reading type, though, Maister's kind enough to offer the book as an audiobook podcast series on his site, found here. Just download the mp3's, under the podcast heading, and enjoy.
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